NOW GEAR UP pre-styling cream 200ml

NOW NEXT GENERATION

From Selective Professional research laboratories NOW NEXT GENERATION the styling & finishing line. Designed for those who love to express themselves in their look. Products offer excellent quality, making it possible to create marvellous styles in an extremely easy way. Designed to define, control and enhance the final result, with utmost respect for hair health. Whatever your concept of elegance and style, with soft and sophisticated lines or more geometric and daring, NOW NEXT GENERATION is the ultimate solution!

PLUS

DETOX EFFECT with the Color Shield technology, protected hair from external agents and the negative effects of ageing

FRAGRANCE MIX daring and sophisticated explosions combined with captivating and surprising scents

PRIMER

The step that makes the difference, designed for every hair type.

NOW NEXT GENERATION PRIMER are the perfect mix of treatment and styling: they prepare the hair for styling while protecting and transforming it. Formulated with powerful active ingredients, they create a shield against heat, detangle, seal the cuticles, and fight frizz, leaving hair soft, elastic, and shiny.

PLUS

The bonds selected by Selective Professional laboratories are plant-based, biodegradable, and developed with a strong commitment to the environment.

OLEA BOND: A bio-repairing oil that strengthens the hair fiber, reduces split ends, and controls frizz, even in high humidity conditions. It smooths, illuminates, and protects hair, helping to keep cosmetic color vibrant for longer.

HYDRA BOND: A hydration booster that restores elasticity and body to damaged hair. It visibly restructures the fiber, strengthens it, and creates a protective shield around the cuticle.

SHIELD BOND: Intelligent heat protection: it envelops the hair in an invisible film that defends against heat, retains moisture, and speeds up drying by up to 35%. It reduces frizz, improves combability, and makes styling easier and faster.

GEAR UP

Light-hold pre-styling cream

Controls frizz without weighing hair down, adds body, maintains hydration, and prevents breakage. Speeds up drying time and provides heat protection from hot styling tools.

Active principles:

PANTHENOL: provitamin B5 penetrates the hair, keeping it hydrated, flexible and full of body. Gives opaque and damaged hair renewed glossiness, volume and vitality

CATIONIC SILICONE POLYMERS: they cosmetically reintegrate and restructure, eliminating the electrostatic effect and protecting the shaft from the heat of the hairdryer during drying. Hair is softer and much easier to untangle

How to use:

On washed and towel-dried hair, distribute evenly through lengths and ends using a comb for a uniform result. Do not rinse out and proceed with desired styling.

Packaging:

200ml