{"product_id":"on-care-no-yellow-blond-hair-shampoo-275ml","title":"ON CARE NO YELLOW Blond hair shampoo 275ml","description":"\u003cp\u003e\u003cb\u003e\u003cspan style=\"color:#b22222;\"\u003eON CARE\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003cspan style=\"color:#b22222;\"\u003eNOYELLOW\u003c\/span\u003e\u003cbr\u003e\u003cb\u003e\u003cspan style=\"color:#b22222;\"\u003eTHE EXCLUSIVE TREATMENT TO ENHANCE ALL SHADES OF BLOND\u003c\/span\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cb\u003eCOOL UP THE BLOND! \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe anti yellow treatment line to best enhance the texture of blond, bleached and gray hair. BLOND HAIR NOYELLOW contrasts and neutralizes unwanted yellow-orange shades, improves and enhances all the beauty of the blonde, giving cold, multifaceted and three-dimensional shades. Visible results immediately. Formulated with selected and specific active ingredients to make lighter hair shine and shine. BLOND HAIR NOYELLOW the perfect blond.\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePLUS\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eSHINE:\u003c\/b\u003e gloss effect\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSTRENGTH:\u003c\/b\u003e hydration and resistance to brushing\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBODY:\u003c\/b\u003e fullness and volume\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCOLOR:\u003c\/b\u003e perfection in the lightest shades\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eViolet, iris, lavender infused\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eLight hair tones are some of the most difficult to treat.\u003c\/p\u003e\u003cp\u003eDuring technical services, they can give rise to undesirable yellow-orange highlights. Furthermore, they are subject to many factors that can cause hair to turn yellow, such as atmospheric agents, sunlight and pollution.\u003cbr\u003eSelective Professional research laboratories have created NOYELLOW this exclusive treatment range that best exalts all shades of blond, from technical services to maintenance at home.\u003c\/p\u003e\u003cp\u003eContrast and neutralize the undesired yellow-orange shades.\u003cbr\u003eImproves and exalts the beauty of blond hair, with multifaceted and three-dimensional shades.\u003c\/p\u003e\u003cp\u003eFormulated with carefully selected, specific actives, to make blond, bleached and gray hair shine again and enhance cold tones:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIris, violet and lavender extract:\u003c\/b\u003e conditions hair and gives it great body\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eNeutralizing pigments:\u003c\/b\u003e exalt cold reflexes and improve the texture of blond hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtein complex:\u003c\/b\u003e revitalizes and protects hair fiber and improves its strength, elasticity and shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eVitamin E:\u003c\/b\u003e protects the hair and scalp from excessive heat and dryness, strengthens the hair shaft and facilitates brushing\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIdeal developing time for each blond:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBleached or gray hair: 1-3 min\u003c\/li\u003e\n\u003cli\u003eBlondes: 1-3 min\u003c\/li\u003e\n\u003cli\u003eLightening or highlights: 5 min\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003e0%\u003c\/b\u003e unwanted brassy reflexes\u003cbr\u003e\u003cb\u003e+\u003c\/b\u003e elasticity and body\u003cbr\u003e\u003cb\u003e100%\u003c\/b\u003e shine and brilliant gloss finish\u003cbr\u003e\u003cb\u003eThe perfect blond.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eON CARE\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNO YELLOW SHAMPOO\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eANTI-YELLOW SHAMPOO FOR BLOND, BLEACHED AND GRAY HAIR.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eDelicately cleanses and strengthens even very damaged hair. Illuminates and improves the texture of blond hair.\u003c\/p\u003e\u003cp\u003eNeutralizes unwanted yellow-orange tones and exalts cool highlights. It gives hair body, protects the hair fiber and improves strength, elasticity and shine. Cleanses delicately and strengthens even the most badly damaged hair, illuminating and improving the texture of blonde hair.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eActive principles:\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eANTI-FADING:\u003c\/b\u003e improves the intensity of the color and prolongs its life after washing, preventing the wash-out effect\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eNEUTRALIZING PIGMENTS:\u003c\/b\u003e blue and violet, neutralizes the yellow-orange tones and exalt cold reflexes, improving the texture of blond hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eVIOLET, IRIS and LAVENDER EXTRACT:\u003c\/b\u003e fills the fiber and gives body to the hair and deeply conditions giving a unique silkiness\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePROTEIN COMPLEX:\u003c\/b\u003e revitalizes and protects the hair fiber by improving strength, elasticity and shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eVITAMIN E:\u003c\/b\u003e protects the hair and scalp from excessive heat and dryness, strengthens the stem and facilitates brushing\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eHow to use:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eApply to a wet scalp. Massage product into hair and leave to work for a few minutes. Rinse thoroughly and repeat if necessary. For best results, we recommend using in combination with \u003cspan style=\"color:#c40008;\"\u003eNOYELLOW Conditioner\u003c\/span\u003e and \u003cspan style=\"color:#c40008;\"\u003eNOYELLOW Spray\u003c\/span\u003e.\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackaging:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e275 ml\u003c\/p\u003e\u003cp\u003e\u003cb\u003eON\u003c\/b\u003eCARE\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA manifesto for beauty.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe complete Treatment line which includes and takes care of any hair types, to satisfy all the hairdressers’ needs.\u003c\/p\u003e\u003cp\u003eWith \u003cb\u003eON\u003c\/b\u003eCARE all the essential rituals of hair care are taken into account, focusing on the customer’s wellness and health.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eINSPIRATION\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSLES-SLS FREE SHAMPOO\u003c\/b\u003e all the cleansing treatments are formulated without SLES or SLS, combining an advanced technology.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFORMULA EVOLUTION\u003c\/b\u003e the products offer better performances thanks to improved formulas, but they assure the features of the existing products.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eINGREDIENTS\u003c\/b\u003e each single range is formulated with specific natural principles, to be adapted to the particular hair needs. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eDEFINED FUNCTIONS\u003c\/b\u003e for each hair type, a range with specific and focused functions.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRECYCLED PACKAGING\u003c\/b\u003e packaging is made of 50% recycled plastic and it is recyclable. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eTREATING BALMS\u003c\/b\u003e They do not just condition hair, but offer a true wellness infusion, for a deeper treatment.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFreedom in simplicity.\u003c\/b\u003e\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":62343554859395,"sku":"1383601","price":21.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/9534\/6563\/files\/on-care-no-yellow-blond-hair-shampoo-275ml.jpg?v=1786213440","url":"https:\/\/www.erminabeauty.net\/en\/products\/on-care-no-yellow-blond-hair-shampoo-275ml","provider":"Ermina Beauty","version":"1.0","type":"link"}