{"product_id":"on-care-gloss-shampoo-275ml","title":"ON CARE GLOSS shampoo 275ml","description":"\u003cp\u003e\u003cb\u003e\u003cspan style=\"color:#b22222;\"\u003eGLOSS\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTREATMENTS RANGE THAT BRIGHTENS AND PROTECTS DULL HAIR\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe ONcare GLOSS is a complete system designed to enhance the natural shine of the hair.\u003c\/p\u003e\u003cp\u003eThanks to \u003cstrong\u003ehoney extract\u003c\/strong\u003e, a natural humectant, it attracts and retains water within the hair fiber, preventing dehydration and creating a protective barrier against external agents.\u003c\/p\u003e\u003cp\u003eEnriched with \u003cstrong\u003eUVA\/UVB filters\u003c\/strong\u003e, it protects against damage from the sun, salt, and chlorine, guaranteeing an immediate gloss effect.\u003c\/p\u003e\u003cp\u003eThe hair appears elastic, soft, disciplined, and visibly healthy.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003cspan style=\"color:#b22222;\"\u003ePLUS\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePROTECTS\u003c\/strong\u003e hair exposed to the sun, salt, and chlorine thanks to the presence of a \u003cstrong\u003edouble UVA\/UVB filter\u003c\/strong\u003e, preserving the integrity of the hair fiber all year round.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHYDRATES\u003c\/strong\u003e deeply by utilizing \u003cstrong\u003ehoney extract\u003c\/strong\u003e, a natural humectant that attracts and retains water inside the hair, effectively preventing dehydration and frizz.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eILLUMINATES\u003c\/strong\u003e the hair with an immediate “gloss effect,” creating a protective barrier that keeps the lengths extremely shiny, soft, elastic, and silky.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003cspan style=\"color:#b22222;\"\u003eBRIGHTENING AND PROTECTIVE SHAMPOO \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eA shampoo particularly suitable for hair exposed to the sun, chlorine and sea salt. Enriched with honey extract, it gently cleanses, helping to restore balance to the scalp and hair. It is designed to help reduce the fading of hair colour and provide a glossy shine.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDirections\u003c\/b\u003e: apply to your hands first. Add water to form a soft cream, then massage gently into the scalp. Leave on for a few minutes for extra moisturising. Rinse thoroughly. Repeat if necessary.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE ESSENTIAL COMBINATION\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color:#b22222;\"\u003eHONEY EXTRACT\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA natural humectant, it attracts and retains water within the hair fibre, preventing dehydration. It also creates a protective barrier that keeps hair supple, soft and exceptionally shiny. It has an anti-frizz and smoothing effect, particularly beneficial for hair sensitised by the sun and sea salt. The sweet fragrance of honey evokes summer and the pleasant sensation of the sun on the skin.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eON CARE \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA manifesto for beauty.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe complete Treatment line which includes and takes care of any hair types, to satisfy all the hairdressers’ needs.\u003c\/p\u003e\u003cp\u003eWith \u003cb\u003eON\u003c\/b\u003eCARE all the essential rituals of hair care are taken into account, focusing on the customer’s wellness and health.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003cspan style=\"color:#b22222;\"\u003eINSPIRATION\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSLES-SLS FREE SHAMPOO\u003c\/b\u003e all the cleansing treatments are formulated without SLES or SLS, combining an advanced technology.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFORMULA EVOLUTION\u003c\/b\u003e the products offer better performances thanks to improved formulas, but they assure the features of the existing products.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eINGREDIENTS\u003c\/b\u003e each single range is formulated with specific natural principles, to be adapted to the particular hair needs. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eDEFINED FUNCTIONS\u003c\/b\u003e for each hair type, a range with specific and focused functions.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRECYCLED PACKAGING\u003c\/b\u003e packaging is made of 50% recycled plastic and it is recyclable. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eTREATING BALMS\u003c\/b\u003e They do not just condition hair, but offer a true wellness infusion, for a deeper treatment.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFreedom in simplicity.\u003c\/b\u003e\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":62343554531715,"sku":"1315201","price":17.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/9534\/6563\/files\/on-care-gloss-shampoo-275ml.jpg?v=1786213435","url":"https:\/\/www.erminabeauty.net\/en\/products\/on-care-gloss-shampoo-275ml","provider":"Ermina Beauty","version":"1.0","type":"link"}