{"product_id":"now-pump-too-root-volumizing-spray-200ml","title":"NOW PUMP TOO root volumizing spray 200ml","description":"\u003cp\u003e\u003cb\u003eNOW NEXT GENERATION\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFrom Selective Professional research laboratories \u003cb\u003eNOW NEXT GENERATION\u003c\/b\u003e the styling \u0026amp; finishing line. Designed for those who love to express themselves in their look. Products offer excellent quality, making it possible to create marvellous styles in an extremely easy way. Designed to define, control and enhance the final result, with utmost respect for hair health. Whatever your concept of elegance and style, with soft and sophisticated lines or more geometric and daring, \u003cb\u003eNOW NEXT GENERATION\u003c\/b\u003e is the ultimate solution!\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePLUS\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDETOX EFFECT\u003c\/b\u003e with the Color Shield technology, protected hair from external agents and the negative effects of ageing\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFRAGRANCE MIX\u003c\/b\u003e daring and sophisticated explosions combined with captivating and surprising scents\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePRIMER\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe step that makes the difference, designed for every hair type.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNOW NEXT GENERATION PRIMER\u003c\/b\u003e are the perfect mix of treatment and styling: they prepare the hair for styling while protecting and transforming it. Formulated with powerful active ingredients, they create a shield against heat, detangle, seal the cuticles, and fight frizz, leaving hair soft, elastic, and shiny.\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePLUS\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe bonds selected by Selective Professional laboratories are plant-based, biodegradable, and developed with a strong commitment to the environment.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eOLEA BOND\u003c\/b\u003e: A bio-repairing oil that strengthens the hair fiber, reduces split ends, and controls frizz, even in high humidity conditions. It smooths, illuminates, and protects hair, helping to keep cosmetic color vibrant for longer.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHYDRA BOND\u003c\/b\u003e: A hydration booster that restores elasticity and body to damaged hair. It visibly restructures the fiber, strengthens it, and creates a protective shield around the cuticle.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSHIELD BOND\u003c\/b\u003e: Intelligent heat protection: it envelops the hair in an invisible film that defends against heat, retains moisture, and speeds up drying by up to 35%. It reduces frizz, improves combability, and makes styling easier and faster.\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePUMP TOO\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRoot volumizing spray\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eSpray developed to create volume at the roots. It gives shape and support to the hair with invisible, long-lasting hold. Particularly suitable for fine and limp hair, it is designed to maintain hair hydration and prevent breakage.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eActive principles:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePANTHENOL\u003c\/b\u003e: provitamin B5 penetrates the hair, keeping it hydrated, flexible and full of body. Gives opaque and damaged hair renewed glossiness, volume and vitality\u003c\/p\u003e\u003cp\u003e\u003cb\u003eQUATERNARY POLYMERS\u003c\/b\u003e: designed to wrap around the base of the hair, conferring maximum support and volume\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFILTRO BLUE LIGHT, SMOG, UV\u003c\/b\u003e: triple protection from the main causes of scalp and hair ageing and the causes of oxidative stress\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow to use:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eSpray onto washed, towel-dried hair a few centimeters from the base of each section. Do not rinse. Proceed with the desired styling.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFixing level:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e2\/6\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackaging:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e200ml\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":62343523008899,"sku":"1382585","price":21.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/9534\/6563\/files\/now-pump-too-root-volumizing-spray-200ml.jpg?v=1786211804","url":"https:\/\/www.erminabeauty.net\/en\/products\/now-pump-too-root-volumizing-spray-200ml","provider":"Ermina Beauty","version":"1.0","type":"link"}