{"product_id":"now-gear-up-pre-styling-cream-200ml","title":"NOW GEAR UP pre-styling cream 200ml","description":"\u003cp\u003e\u003cb\u003eNOW NEXT GENERATION\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFrom Selective Professional research laboratories \u003cb\u003eNOW NEXT GENERATION\u003c\/b\u003e the styling \u0026amp; finishing line. Designed for those who love to express themselves in their look. Products offer excellent quality, making it possible to create marvellous styles in an extremely easy way. Designed to define, control and enhance the final result, with utmost respect for hair health. Whatever your concept of elegance and style, with soft and sophisticated lines or more geometric and daring, \u003cb\u003eNOW NEXT GENERATION\u003c\/b\u003e is the ultimate solution!\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePLUS\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDETOX EFFECT\u003c\/b\u003e with the Color Shield technology, protected hair from external agents and the negative effects of ageing\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFRAGRANCE MIX\u003c\/b\u003e daring and sophisticated explosions combined with captivating and surprising scents\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePRIMER\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe step that makes the difference, designed for every hair type.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNOW NEXT GENERATION PRIMER\u003c\/b\u003e are the perfect mix of treatment and styling: they prepare the hair for styling while protecting and transforming it. Formulated with powerful active ingredients, they create a shield against heat, detangle, seal the cuticles, and fight frizz, leaving hair soft, elastic, and shiny.\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePLUS\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe bonds selected by Selective Professional laboratories are plant-based, biodegradable, and developed with a strong commitment to the environment.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eOLEA BOND\u003c\/b\u003e: A bio-repairing oil that strengthens the hair fiber, reduces split ends, and controls frizz, even in high humidity conditions. It smooths, illuminates, and protects hair, helping to keep cosmetic color vibrant for longer.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHYDRA BOND\u003c\/b\u003e: A hydration booster that restores elasticity and body to damaged hair. It visibly restructures the fiber, strengthens it, and creates a protective shield around the cuticle.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSHIELD BOND\u003c\/b\u003e: Intelligent heat protection: it envelops the hair in an invisible film that defends against heat, retains moisture, and speeds up drying by up to 35%. It reduces frizz, improves combability, and makes styling easier and faster.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGEAR UP\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLight-hold pre-styling cream\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eControls frizz without weighing hair down, adds body, maintains hydration, and prevents breakage. Speeds up drying time and provides heat protection from hot styling tools.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eActive principles:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePANTHENOL\u003c\/b\u003e: provitamin B5 penetrates the hair, keeping it hydrated, flexible and full of body. Gives opaque and damaged hair renewed glossiness, volume and vitality\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCATIONIC SILICONE POLYMERS\u003c\/b\u003e: they cosmetically reintegrate and restructure, eliminating the electrostatic effect and protecting the shaft from the heat of the hairdryer during drying. Hair is softer and much easier to untangle\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow to use:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eOn washed and towel-dried hair, distribute evenly through lengths and ends using a comb for a uniform result. Do not rinse out and proceed with desired styling.\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackaging:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e200ml\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":62343520354691,"sku":"1382570","price":19.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/9534\/6563\/files\/now-gear-up-pre-styling-cream-200ml.jpg?v=1786211614","url":"https:\/\/www.erminabeauty.net\/en\/products\/now-gear-up-pre-styling-cream-200ml","provider":"Ermina Beauty","version":"1.0","type":"link"}