{"product_id":"kera-smooth-smoothing-and-disciplining-cream-treatment-500ml","title":"KERA SMOOTH smoothing and disciplining cream treatment 500ml","description":"\u003cp\u003e\u003cb\u003e\u003cspan style=\"color:#b22222;\"\u003eKERA SMOOTH\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKERA SMOOTH SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe innovative professional smoothing system that combines straightening efficacy with deep-care action, enhancing the hair structure and preventing brittleness during the technical service.\u003c\/p\u003e\u003cp\u003eFree from: formaldehyde, parabens, harsh chemicals, and animal-derived ingredients.\u003c\/p\u003e\u003cp\u003eTraditional smoothing treatments can stress the hair fiber if not properly balanced. KERA SMOOTH harnesses the restorative power of keratin and arginine to act directly on protein chains, sealing the cuticles and healing damaged structures. The result is a complete transformation: soft, silky, and perfectly disciplined hair for up to 4 months.\u003c\/p\u003e\u003cp\u003eUnruly hair requires:\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCONTROL\u003c\/strong\u003e: due to an altered structure that leaves it porous, dry, and frizzy. Control is essential to restore strength and smoothness to the hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMANAGEABILITY\u003c\/strong\u003e: unruly hair needs a professional system that radically transforms daily management and drying times, ensuring flawless styling and total frizz elimination\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color:#b22222;\"\u003eSMOOTHING AND DISCIPLINING CREAM TREATMENT\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eEnriched with keratin and arginine, designed to act on the hair fiber and relax the hair structure, helping reduce frizz and restore a smooth and even surface.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDirections\u003c\/b\u003e: Please refer to the KERA SMOOTH SYSTEM service menu.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eACTIVE INGREDIENTS\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color:#b22222;\"\u003eKERATIN BLEND\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMultifunctional complex with keratin and arginine, restoring damaged areas of the hair fiber, giving mechanical resistance, elasticity, strength and shine.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeratin\u003c\/strong\u003e – main structural protein of the hair, ensuring smoothness and integrity of the hair fiber.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArginine\u003c\/strong\u003e – amino acid naturally present in the hair, with strengthening and restoring action on damaged areas.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":62343517602179,"sku":"1315342","price":115.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/9534\/6563\/files\/kera-smooth-smoothing-and-disciplining-cream-treatment-500ml.jpg?v=1786211590","url":"https:\/\/www.erminabeauty.net\/en\/products\/kera-smooth-smoothing-and-disciplining-cream-treatment-500ml","provider":"Ermina Beauty","version":"1.0","type":"link"}