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Do not rinse.\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":62343501087107,"sku":"1352081","price":7.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/9534\/6563\/files\/hemp-hair-shine-spray-35ml.jpg?v=1786211179"},{"product_id":"hemp-elixir-of-well-being-for-all-hair-types-50ml","title":"HEMP Elixir of well-being for all hair types 50ml","description":"\u003cp\u003e\u003cb\u003eHEMP\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHEMP ENHANCES THE BALANCE BETWEEN BEAUTY AND NATURE.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFrom the simplicity of the hemp plant comes Hemp, the innovative vegan, cruelty free and environmentally responsible range.\u003c\/p\u003e\u003cp\u003eIdeal for any type of hair structure, especially for dry and damaged hair, Hemp is distinguished by its functional and performing active ingredients and for its extreme ability to \u003cb\u003ehydrate, elasticize \u003c\/b\u003eand\u003cb\u003e \u003c\/b\u003eprogressively \u003cb\u003ebrighten\u003c\/b\u003e hair.\u003c\/p\u003e\u003cp\u003eThe uniqueness and variety of sensory textures, combined with the sweet, sophisticated fragrance that engages the senses in an authentic journey through notes of bergamot, orange blossom, sandalwood and musk, make Hemp \u003cb\u003ethe conscious hair care choice.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRESPONSIBILITY\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eHemp is the \u003cstrong\u003e100%\u003c\/strong\u003e VEGAN responsible and sustainable range.\u003c\/p\u003e\u003cp\u003eVegetable ingredients, sustainable production processes and recycled and recyclable packaging testify to the conscious choice of a positive impact for the future.\u003c\/p\u003e\u003cp\u003eA range without \u003cstrong\u003e\u003cspan style=\"color:#b22222;\"\u003eSLES\u003c\/span\u003e \u003c\/strong\u003eand\u003cb\u003e \u003cspan style=\"color:#b22222;\"\u003eSLS\u003c\/span\u003e\u003c\/b\u003e, without silicones, dyes or synthetic fragrances, cruelty free, with a high percentage of water saved during the production process and with a \u003cb\u003e\u003cspan style=\"color:#b22222;\"\u003e100% vegan\u003c\/span\u003e\u003c\/b\u003e formulation.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEXTRACT\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eHemp helps beauty and is environmentally friendly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color:#b22222;\"\u003eHemp seed oil\u003c\/span\u003e\u003c\/strong\u003e, obtained by Extracting Cannabis Sativa seeds, which is rich in: Omega 3 and 6, fundamental for preventing dehydration and maintaining the elasticity of the hair fiber; they help stimulate elastin fibers making hair shiny, healthy and strong; Vitamin E and polyphenols, two natural antioxidants with extraordinary protective capacity, fight free radicals and improve scalp circulation, Reducing the ageing process and strengthening hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHEMP\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003cspan style=\"font-size:13pt;\"\u003eElixir of well-being for all hair types\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:13pt;font-family:Calibri, sans-serif;\"\u003eNourishing and discipline elixir with hemp seed oil, it fortifies and smoothes the cuticle, giving elasticity and extreme shine. 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It nourishes and fortifies dry and damaged hair, regenerating damaged hair instantly; the creamy texture wraps the hair structure without weighing it down, maintaining an optimal level of hydration for a long time.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDirections for use:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eApply to washed, well towel-dried hair. Comb through to Better distribution. Leave on for \u003cb\u003e1-2 minutes\u003c\/b\u003e. 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BLOND HAIR NOYELLOW contrasts and neutralizes unwanted yellow-orange shades, improves and enhances all the beauty of the blonde, giving cold, multifaceted and three-dimensional shades. Visible results immediately. Formulated with selected and specific active ingredients to make lighter hair shine and shine. 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Furthermore, they are subject to many factors that can cause hair to turn yellow, such as atmospheric agents, sunlight and pollution.\u003cbr\u003eSelective Professional research laboratories have created NOYELLOW\u003cspan\u003e this exclusive treatment range that best exalts all shades of blond, from technical services to maintenance at home.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eContrast and neutralize the undesired yellow-orange shades.\u003cbr\u003eImproves and exalts the beauty of blond hair, with multifaceted and three-dimensional shades.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eFormulated with carefully selected, specific actives, to make blond, bleached and gray hair shine again and enhance cold tones:\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan\u003eIris, violet and lavender extract:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e conditions hair and gives it great body\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan\u003eNeutralizing pigments\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e: exalt cold reflexes and improve the texture of blond hair\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan\u003eProtein complex:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e revitalizes and protects hair fiber and improves its strength, elasticity and shine\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan\u003eVitamin E:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e protects hair and scalp from excessive heat and dryness, strengthens the hair shaft and facilitates brushing\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan\u003eIdeal developing time for each blond:\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eBleached or gray hair: 1-3 min\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBlondes: 1-3 min\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLightening or highlights: 5 min\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003e\u003cspan\u003e0%\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e unwanted brassy reflexes\u003cbr\u003e\u003cb\u003e+\u003c\/b\u003e elasticity and body\u003cbr\u003e\u003cb\u003e100%\u003c\/b\u003e shine and brilliant gloss finish\u003cbr\u003e\u003cb\u003eThe perfect blond.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003cspan\u003eNO YELLOW CONDITIONER\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003cspan\u003eANTI-YELLOW CONDITIONER FOR BLOND, BLEACHED AND GRAY HAIR.\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eCreates a protective film on hair to facilitate brushing. Hydrates, illuminates and improves the texture of blond hair.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eNeutralizes unwanted yellow-orange tones and exalts cool highlights. It has conditioning and revitalizing properties that protect the hair fiber, improving its strength, elasticity and shine. Creates a protective film around hair that facilitates brushing, hydrates, illuminates and improves the texture of blonde hair.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003cspan\u003eActive principles:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan\u003eOAT EXTRACTS:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e rich in amino acids, they form a protective film with a moisturizing and restructuring action on the hair fiber\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan\u003eNEUTRALIZING PIGMENTS:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e blue and violet, neutralizes the yellow-orange tones and exalt cold reflexes, improving the texture of blond hair\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan\u003eVIOLET, IRIS and LAVENDER EXTRACT:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e fills the fiber and gives body to the hair and deeply conditions giving a unique silkiness\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan\u003ePROTEIN COMPLEX:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e revitalizes and protects the hair fiber by improving strength, elasticity and shine\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan\u003eVITAMIN E:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e protects the hair and scalp from excessive heat and dryness, strengthens the stem and facilitates brushing\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003e\u003cspan\u003eHow to use:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003cbr\u003eAfter washing hair with NOYELLOW Shampoo, apply to wet hair and comb through to distribute evenly. Leave to work for 3-5 minutes, then rinse thoroughly and style. For best results, we recommend ending the treatment with NOYELLOW Spray.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003cspan\u003ePackaging:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e1000 ml\u003c\/span\u003e\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":62343518028163,"sku":"11010","price":52.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/9534\/6563\/files\/no-yellow-blond-hair-conditioner-1000ml.jpg?v=1786211596"},{"product_id":"now-blow-directional-hair-eco-spray-300ml","title":"NOW BLOW DIRECTIONAL hair-eco spray 300ml","description":"\u003cp\u003e\u003cb\u003eNOW NEXT GENERATION\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFrom Selective Professional research laboratories \u003cb\u003eNOW NEXT GENERATION\u003c\/b\u003e the styling \u0026amp; finishing line. Designed for those who love to express themselves in their look. Products offer excellent quality, making it possible to create marvellous styles in an extremely easy way. Designed to define, control and enhance the final result, with utmost respect for hair health. 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Designed for those who love to express themselves in their look. Products offer excellent quality, making it possible to create marvellous styles in an extremely easy way. Designed to define, control and enhance the final result, with utmost respect for hair health. 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Ensures long-lasting hold for your hairstyle, is easily removed with a brush stroke, and leaves no residue.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eActive principles:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color:#b22222;\"\u003eWATER RESISTANT ANIONIC RESIN\u003c\/span\u003e\u003c\/strong\u003e: protects against external humidity\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color:#b22222;\"\u003eMIX OF ULTRA VOLATILE SOLVENTS\u003c\/span\u003e\u003c\/strong\u003e: accelerate the drying process\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSpray evenly from a distance of approximately 30 cm.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFixing level:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e4\/6\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePackaging:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e300ml\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":62343518159235,"sku":"1382522","price":23.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/9534\/6563\/files\/now-blow-volumizing-hair-eco-spray-300ml.jpg?v=1786211599"},{"product_id":"now-bounce-volume-medium-hold-voulumizing-gel-200ml","title":"NOW BOUNCE VOLUME medium-hold voulumizing gel 200ml","description":"\u003cp\u003e\u003cb\u003eNOW NEXT GENERATION\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFrom Selective Professional research laboratories \u003cb\u003eNOW NEXT GENERATION\u003c\/b\u003e the styling \u0026amp; finishing line. Designed for those who love to express themselves in their look. Products offer excellent quality, making it possible to create marvellous styles in an extremely easy way. Designed to define, control and enhance the final result, with utmost respect for hair health. 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Proceed with the desired styling.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFixing level:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e4\/6\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePackaging:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e300ml\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":62343523107203,"sku":"1382529","price":21.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/9534\/6563\/files\/now-shape-extra-strong-styling-mousse-300ml_ee66a470-48c0-4245-9ee2-cbbded2178df.jpg?v=1786211806"},{"product_id":"now-up-to-230-heat-protector-spray-200ml","title":"NOW UP TO 230 heat protector spray 200ml","description":"\u003cp\u003e\u003cb\u003eNOW NEXT GENERATION\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFrom Selective Professional research laboratories \u003cb\u003eNOW NEXT GENERATION\u003c\/b\u003e the styling \u0026amp; finishing line. 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Vitamins A and E protect the hair from free radical damage, helping to prevent hair ageing. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color:#b22222;\"\u003eCHARCOAL POWDER:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWith its absorbent and purifying properties, it helps cleanse the scalp from product residues, smog and other deposits. Its detoxifying action helps keep hair light, shiny and clean for longer. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color:#b22222;\"\u003eSNAIL SLIME:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIt provides elasticity, firmness and hydration by performing a revitalizing action. 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