{"title":"My Fovorites","description":null,"products":[{"product_id":"now-power-circle-curl-volumizing-eco-mousse-150ml","title":"NOW POWER CIRCLE curl volumizing eco-mousse 150ml","description":"\u003cp\u003e\u003cb\u003eNOW NEXT GENERATION\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFrom Selective Professional research laboratories \u003cb\u003eNOW NEXT GENERATION\u003c\/b\u003e the styling \u0026amp; finishing line. Designed for those who love to express themselves in their look. Products offer excellent quality, making it possible to create marvellous styles in an extremely easy way. Designed to define, control and enhance the final result, with utmost respect for hair health. Whatever your concept of elegance and style, with soft and sophisticated lines or more geometric and daring, \u003cb\u003eNOW NEXT GENERATION\u003c\/b\u003e is the ultimate solution!\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePLUS\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003cspan style=\"color:#b22222;\"\u003eDETOX EFFECT\u003c\/span\u003e\u003c\/b\u003e with the Color Shield technology, protected hair from external agents and the negative effects of ageing\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003cspan style=\"color:#b22222;\"\u003eFRAGRANCE MIX\u003c\/span\u003e\u003c\/b\u003e daring and sophisticated explosions combined with captivating and surprising scents\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTEXTURE\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWaxes, gels, spray and fluid to obtain mess up, sculpted or super defined effect. Ideals for all hair type, the \u003cb\u003eNOW NEXT GENERATION\u003c\/b\u003e line dedicated to elasticity and control. Specially designed formulas, innovative and avantgarde products to speed up and make styling services easier in the salon and at home.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNOW TEXTURE\u003c\/b\u003e gives the opportunity to free up the imagination and to create dynamic and personalized hairstyles to enhance your look.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003cspan style=\"color:#b22222;\"\u003eMODELS \u003c\/span\u003e\u003c\/b\u003esculpts and defines all types of hair\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003cspan style=\"color:#b22222;\"\u003eCREATES \u003c\/span\u003e\u003c\/b\u003eit allows to work and create dynamic, classic or extravagant looks\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003cspan style=\"color:#b22222;\"\u003eCONTROLS \u003c\/span\u003e\u003c\/b\u003ethanks to the innovative active principles protects the hair from the external agents\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePOWER CIRCLE\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eVolumizing curl eco-mousse\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIdeal for revitalizing both natural and permed curls with elastic, natural support. 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Vitamins A and E protect the hair from free radical damage, helping to prevent hair ageing. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color:#b22222;\"\u003eCHARCOAL POWDER:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWith its absorbent and purifying properties, it helps cleanse the scalp from product residues, smog and other deposits. Its detoxifying action helps keep hair light, shiny and clean for longer. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color:#b22222;\"\u003eSNAIL SLIME:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIt provides elasticity, firmness and hydration by performing a revitalizing action. 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Style as usual.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eACTIVE INGREDIENTS\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKERATIN BLEND\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMultifunctional complex with keratin and arginine, restoring damaged areas of the hair fiber, giving mechanical resistance, elasticity, strength and shine.\u003c\/p\u003e\u003cp\u003e• \u003cstrong\u003eKeratin\u003c\/strong\u003e – main structural protein of the hair, ensuring smoothness and integrity of the hair fiber.\u003c\/p\u003e\u003cp\u003e• \u003cstrong\u003eArginine\u003c\/strong\u003e – amino acid naturally present in the hair, with strengthening and restoring action on damaged areas.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eON\u003c\/b\u003eCARE\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA manifesto for beauty.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe complete Treatment line which includes and takes care of any hair types, to satisfy all the hairdressers’ needs.\u003c\/p\u003e\u003cp\u003eWith \u003cb\u003eON\u003c\/b\u003eCARE all the essential rituals of hair care are taken into account, focusing on the customer’s wellness and health.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eINSPIRATION\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSLES-SLS FREE SHAMPOO\u003c\/b\u003e all the cleansing treatments are formulated without SLES or SLS, combining an advanced technology.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFORMULA EVOLUTION\u003c\/b\u003e the products offer better performances thanks to improved formulas, but they assure the features of the existing products.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eINGREDIENTS\u003c\/b\u003e each single range is formulated with specific natural principles, to be adapted to the particular hair needs. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eDEFINED FUNCTIONS\u003c\/b\u003e for each hair type, a range with specific and focused functions.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRECYCLED PACKAGING\u003c\/b\u003e packaging is made of 50% recycled plastic and it is recyclable. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eTREATING BALMS\u003c\/b\u003e They do not just condition hair, but offer a true wellness infusion, for a deeper treatment.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFreedom in simplicity.\u003c\/b\u003e\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":62343553581443,"sku":"1315391","price":26.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/9534\/6563\/files\/on-care-kera-smooth-beauty-milk-for-all-hair-types-275ml.jpg?v=1786213422"},{"product_id":"on-care-refill-dual-component-reconstructor-treatment-1515ml","title":"ON CARE REFILL dual-component reconstructor treatment 15+15ml","description":"\u003cp\u003e\u003cb\u003e\u003cspan style=\"color:#b22222;\"\u003eREFILL\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE VOLUME BOOSTER\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFor thin and gloomy hair: perfect to revitalize, refill and tone up hair, getting hydration and a long-lasting volume.\u003c\/p\u003e\u003cp\u003eThe volumizing range to refill and revitalize thin, damaged and hopelessly dull hair. 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Since the first application, it reconstructs and thickens fine hair, filling it out from the inside. Its dual component formula gets activated when mixed together, creating a creamy emulsion that, in just few minutes, makes hair look fuller and thicker. Does not weigh down.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDirections\u003c\/b\u003e: mix \u003cb\u003eRefill Nr. 1\u003c\/b\u003e with \u003cb\u003eRefill Nr. 2 \u003c\/b\u003ein a bowl until you get a creamy emulsion. Wait for a few minutes to allow the optimal activation of the active principles. Using a brush, apply to cleaned and towel-dried hair. Distribute the product using a wide toothcomb, massage and wait for 5 minutes. Rinse thoroughly and proceed with styling.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE ESSENTIAL COMBINATION\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003cspan style=\"color:#b22222;\"\u003eTHE GENTLENESS OF LINSEED\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eLinseed provide elasticity thanks to the Omega 3 fatty acids, which hydrate and strengthen hair, working of the stem and thus preventing its breakage. Not only a natural beauty ingredient, they strengthen hair and make it brighter and more elastic.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003cspan style=\"color:#b22222;\"\u003eHEMP \u0026amp; RICE PHYTOKERATIN: THE FUNCTIONAL INFUSION\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eHemp and rice: an infusion of vegetal keratins which give new strength and structure to low-bodied hair, thanks to their natural properties.\u003c\/p\u003e\u003cp\u003eRich in nourishing substances, they refill the hair structure, improving the elasticity and helping to repair brittle hair.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eON\u003c\/b\u003eCARE\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA manifesto for beauty.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe complete Treatment line which includes and takes care of any hair types, to satisfy all the hairdressers’ needs.\u003c\/p\u003e\u003cp\u003eWith \u003cb\u003eON\u003c\/b\u003eCARE all the essential rituals of hair care are taken into 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plate, hairdryer\u003c\/li\u003e\n\u003cli\u003e... damages caused by chemical factors: pollution, metals, aggressive treatments\u003c\/li\u003e\n\u003cli\u003e... brittle hair, prone to breakage, dull and rough to the touch\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIn all these cases, the only solution is an \"Xstrong\" treatment that acts in depth to rebuild hair structure and restore it to its original beauty.\u003c\/p\u003e\u003cp\u003eRebuilds the hair fiber from within, coats the cuticle and protects it, for a unique re-plumping action that immediately improves hair resistance and structure!\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePURIFYING – DETOX\u003c\/b\u003e\u003cbr\u003eFrees up the hair from metals, styling residues and impurities.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHYDRATION x5\u003c\/b\u003e\u003cbr\u003eA blend of 5 hyaluronic acids, with different molecular wights, to act on all levels of the hair structure.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRESISTANCE\u003c\/b\u003e\u003cbr\u003eElasticity and resistance to breakages from the first application.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDISCIPLINE\u003c\/b\u003e\u003cbr\u003eConditioning and antistatic action.\u003c\/p\u003e\u003cp\u003eThe professional extra rebuilding program, enriched with hyaluronic acid, that works in just 15 minutes on extremely damaged hair types.\u003c\/p\u003e\u003cp\u003eVisible results from the first application.\u003cbr\u003eFor a complete reconstruction, we recommend 1 treatment per week for the first 30 days, thereafter only once a month.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSTEP1\u003c\/b\u003e\u003cbr\u003eCleanses and prepares\u003cbr\u003eProcessing time 3-5 mins\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSTEP2\u003c\/b\u003e\u003cbr\u003ePenetrates and rebuilds\u003cbr\u003eProcessing time 10-15 mins\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSTEP3\u003c\/b\u003e\u003cbr\u003eConditions and seals\u003cbr\u003e0 Processing time\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNr.3 NO-RINSE CONDITIONING TREATMENT\u003c\/b\u003e\u003cbr\u003eEnriched with hyaluronic acid protect and condition hair. 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Products for all hair types to be used on the scalp and lengths. With organic lemon extract, apricot butter, and corn germ oil, a mix of ingredients crafted for frequent use on all hair types. The result? Effortlessly strong and healthy hair.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDAILY USE\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBodifying Dry Shampoo\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eINSIGHT\u003c\/b\u003e Bodifying Dry Shampoo cleanses and refreshes the scalp, absorbing excess oil in seconds.\u003c\/p\u003e\u003cp\u003eUse it whenever you want to add body and volume between washes without weighing the hair down.\u003c\/p\u003e\u003cp\u003eYou can take Bodifying Dry Shampoo everywhere you go (with a brush), and it can be a lifesaver for unplanned outings.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBenefits:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eVolumizing, refreshing, bodifying.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIdeal product for:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFor all hair types\u003c\/p\u003e\u003cp\u003e\u003cb\u003eINSIGHT Bodifying Dry Shampoo\u003c\/b\u003e contains \u003cb\u003eplankton extract\u003c\/b\u003e and \u003cb\u003eorganic neem oil\u003c\/b\u003e for an extra energy boost.\u003c\/p\u003e\u003cp\u003eBodifying Dry Shampoo refreshes the scalp, absorbing excess oil. 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